Design Studio – Conceptualization

This module introduces students to the fundamentals of the design exploration: visual and tactile conceptualization and basic design representation appropriate to different design disciplines in the context of creative problem solutions.

20th Century Design

This module to build an interactive e-learning community, focusing on the history of 20th century design in relation to the contemporary context. The unit will explore how design has been historically practiced, theorized and discussed, and how this informs design today. Key designers, movements, definitions and developments such as Modernism and Post Modernism will be viewed within international and local frameworks, with the aim being to stimulate students’ self-driven exploration of design in the past, present and future. Design discourse and academic skills will be developed through the use of blended learning strategies that engage students in independent, small and large group learning activities.

Methods of Investigation

This module emphasizes contextual investigations as integral to solving practical design problems. It explores how a designer might generate and apply information to design, introducing the skills and literacy fundamental to design research. Students will undertake informed design development and the exploration of research potential within a design brief.

Critical Thinking

This module aims to provide students a better description may be deeper thinking or clearer thinking. This is a relatively new approach intends to develop and improve their evaluation, arguing, debating and problem solving skills. It is an academic discipline that focuses on the processes involved in being rational.

Flash Animation for Web Design

This module aims to introduce students to the basic principles of character design and storytelling, and emphasizes the value of extensive research in formulating and developing a believable character. The module will also explore lip-synching, walk cycles and other animation techniques that may be used to enhance character personality.

2D Computer Graphics

This module introduces students to the fundamental principles and basic techniques of 2D animation. Students will be given the opportunity to explore various animation techniques using digital tools and encouraged to develop independent study, research and development skills.

Imaging for Narrative and Storyboards

This module introduces students to core visual digital software in order to equip them with the basic technical skills necessary in their respective design fields.

Contemporary Design Issues

This module will explore key issues in contemporary design and media practice and their relation to social, economic and political contexts. Students will be introduced to appropriate research and writing methodologies and apply these skills to design practice and projects.

Communicating Practice

This module aims to develop professional presentation and communication skills in a ‘real-world’ design context. The module focuses on key skills of critical analysis, refinement and articulation of design as a professional practice, with an emphasis on targeted communications to a specific audience.

Interactive Design for Web Technology

This module introduces students to a range of web technologies. It will explore the limitations and benefits of these technologies, and the processes of decision-making in web application development. The module will focus on the practical application of technology, utilizing principles of interaction and usability to inform design concepts in the development of an interactive web product.

Interface Design for Games and Web Applications

This module explores designing for the web and developing interactive applications. Focusing on the application of technology, it will explore theories and practical examples in different application contexts, decision making with regard to narrative and technical plans, culminating in working in a range of interactive, screen based applications as project outcomes.

Individual Design Project

This module aims to encourage independent learning and research through a self-initiated project incorporating open source design. This also emphasizes individual development and the use of peer collaboration to articulate and discuss ideas, technology, production issues and implications. Students are encouraged to explore their own specialist areas of interest within multimedia design, whilst working across a range of media formats in order to produce an individual project that encompasses research, documentation and the resolution of a sophisticated practical outcome.

Group Design Project

This module aims to enhance collaborative and project management skills and raise awareness of the scope of New Media design, through the development and production of an exhibition. Working in a group environment, students will collaborate on a number of levels within the group and towards an overall exhibition outcome.

Final Year Project 1

The module focuses on students with ability and skills in conducting a technical project based on their specialization area. It provides students with technical writing and presentation skills.

Final Year Project 2

This module aims to facilitate in the student the opportunity to work effectively in the conceptual design and production of a major personal creative project. This may involve a further development of work initiated in previous final year modules, dependent upon prior agreement with staff. To demonstrate advanced practical skills and intellectual engagement with the discipline of graphic design and/or illustration mastered throughout the course. The student's conceptual solution will communicate their understanding of the subject, by applying consideration and aesthetic judgment in selecting from the wide range of advanced techniques available.

Elective 1 - Digital Photography and Imaging

This module aims introduce students to the key practical and subject specific skills of Photography and develop students’ visual awareness and creative faculties. Furnishing students with an awareness of health and safety issues within these disciplines and help students develop good time-management within a studio/ workshop context.

Elective 1 - Digital Video Camera Techniques

This module aims to introduce students to the basic principles of video camcorder technology, production, lighting, video terminology, audio recording, narrative and editing techniques.

Elective 1 - Typography for Screen and Motion

This module introduces the fundamental characteristics of type and communication for the electronic screen and its contrast with type for print media. The student will explore typographic terminology, structure and the historical context of letterforms and Roman alphabets, and their application in visual and information hierarchies within the electronic screen environment.

Elective 1 - Drawing for Designers

This module provides an introduction to the issues, concepts and processes associated with two and three- dimensional design; namely methods and skills pertaining to freehand, drafted and digital representation in order to develop the visual communication of ideas, objects and their context.

Elective 1 - Post Production for Film and Video

This module designed to introduce the principles of compositing and special effects with a historical overview of these techniques of visual illusion in film and television. The aim is to extend the student’s knowledge of digital image manipulation and generation into an advanced and critical appreciation of the subject in relation to film effects production. Appropriate tools will be introduced as aids to help stimulate conceptual thinking and develop creative solutions. Teaching will be by an initial contextual lecture series and discussion to further develop the students’ awareness of the techniques involved such as compositing, blue screening, tracking and dynamic simulations.

To combine key elements of color theory and practice and to provide an exploration of the key issues that one should consider when working with color, as well as to develop, by trial and error an eye for color.

Multimedia Design New Technologies

This module aims as an introduction to the essential technologies used in web development. These technologies enable the students to do everything from displaying a simple web page, to showing a flash animation, to building a web site whose pages are generated automatically from a database of products. In general, these technologies are grouped into client side (e.g. HTML, JavaScript), and server side (e.g. CGI, ASP). Client side technologies run on the user's computer, while server side technologies run on the server computer in response to some interaction with the client computer.

Professional Ethics

The main aim of the module is to give students a broad but solid foundation of the understanding to the ethics and the related issues in various professions’ ethics and skills, which will equip them to undertake ethical dilemmas they confront.

Multimedia Design: Advanced Technology

This module aims to explore the relationship between technology, innovation, media, content and cultures, whilst providing a forum for students to further develop their skills in specialized software related to multimedia design practice. Through practical tasks and critical exploration of the relationship between design, designers, users, media and software innovation, students will extend their understanding of the implications of software use and ways in which technology may impact on design and content. Students will develop an in-depth designed outcome based on this understanding.

Thesis

This module is to develop and promote the ability to analyze and discuss the values of Design as relating to the culture in which it finds a place or a use presented in Final Degree Project 2. The submission will a substantial written piece on a topic selected by the student and guided by tutorial supervision. This implies the need to collect, assimilate, select and present information in a structured written argument, which shows awareness of authoritative critical opinions on the topic chosen.

Industrial Training

The module focuses on the working world of the new media industry covering insights of the profession in terms of requirements, expectations and practices to enable the students to seek employment and work exposure before completing the bachelor course. This module also provides a mechanism and opportunity for the interaction between the student and the practitioners through various means such as visitation and talks by guest lecturers from the profession / industry, collaborative design projects, and industrial / professional work experience.

Communication Strategy

This module aims to prepare students for employment within industry and/or the establishment of a small design practice or business. This will enable students to develop an understanding of professional practice with a particular emphasis on the strategic use of design within an organization.